Course Modules

Scaling Innovation and Entrepreneurship

Texas Technology Innovation Institute (TTII-X)

Spanish Speakers – Online

Course Information

General Course Description:

The goal of this course is to provide entrepreneurs with the necessary tools and knowledge to expand their businesses into the U.S. market. Participants will learn to understand the U.S. business and venture capital ecosystem, the steps to create a company, and key aspects of accounting and state regulation. By the end of the course, entrepreneurs will be equipped to navigate and face the initial challenges and opportunities of the U.S. market.

Module 1: U.S. Ecosystem

Objective: Understand the dynamics of the U.S. ecosystem by analyzing key aspects such as statistical data of different states and cities, support and acceleration ecosystems, distribution of funding centers and investment funds, business culture, the importance of contract types, and the fundamental role of lawyers and accountants in starting a business.

Content:

  • Overview of U.S. business environments and key states for startups.
  • Introduction to support ecosystems, including incubators and accelerators.
  • Insights into the distribution and types of investment funds.
  • Business culture and practices in the U.S.
  • Legal and accounting basics necessary for establishing a business.

Module 2: Business Creation and Acceleration

Objective: Explore business creation and acceleration in the U.S. business environment. Through practical cases, participants will visualize how startups are structured and grow, identifying effective strategies to increase productivity and achieve key performance indicators (KPIs) in a competitive market.

Content:

  • Steps to create a business in the U.S. from scratch.
  • Strategies for business acceleration and growth.
  • Case studies of successful startups.
  • Effective practices for improving productivity and meeting KPIs.
  • Discussion on different types of business entities and their advantages.

Module 3: Investment in the United States

Objective: Address investment in U.S. startups, offering a comprehensive view of the process and key strategies. Through practical cases, participants will understand how to identify investment opportunities, types of funds, achieving a good fit, creating a pitch deck, and presenting effectively within the ecosystem.

Content:

  • Introduction to the U.S. investment landscape.
  • How to identify and approach potential investors.
  • Understanding different types of investment funds (e.g., venture capital, angel investors).
  • Crafting an effective pitch deck.
  • Best practices for presenting to investors.
  • Case studies on successful fundraising efforts.

Module 4: Conversation with Startups

Objective: Engage with entrepreneurs who have experienced establishing their companies in the U.S., raising investment funds, closing contracts, and facing various challenges in different states and cities. Participants will gain valuable insights and advice based on real-life experiences.

Content:

  • Discussions with entrepreneurs who have successfully scaled in the U.S.
  • Challenges and opportunities encountered in different states.
  • Fundraising and investment strategies.
  • Contract negotiation and legal hurdles.
  • Practical advice for new entrants into the U.S. market.

Module 4: Conversation with Investors

Objective: Provide participants with the opportunity to interact with guest speakers, including angel investors, venture capitalists, and private equity from various U.S. regions and ecosystems. Participants will learn how to identify and present key elements necessary for securing a successful investment.

Content:

  • Interactive sessions with experienced investors.
  • Key elements investors look for in startups.
  • How to effectively present your startup to investors.
  • Q&A sessions for personalized advice and insights.
  • Understanding investor expectations and building long-term relationships.

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